I have never taken a social media marketing class. Admittedly, taking such a class has never been something I have wanted to do. Generally speaking, marketing has very limited appeal to me outside of clever or humorous advertisements, and as someone that doesn’t own a business, I have no real use for social media marketing skills. However, as readership of the “I have never...” rose as my year of new experiences progressed, part of me started to think it would be valuable to get more involved in promoting my stories via social media. As a result, I hopped on the Twitter bandwagon and used more targeted approaches to draw in readers through Youtube, Facebook, and blogspot tools about half way through my year of new experiences. As I attempted to use new and unfamiliar aspects of these social media tools, it quickly became apparent I wasn’t as well versed in the breadth of social media tools as I thought I was. In turn, I decided it might be a good idea to include a social media class as one of the new experiences in my “I have never...” journey.
little more than a month after I began my search for a social media marketing
class, I eventually came upon an opportunity at the local American Family
Dreambank that appeared to fit the mold for my desired “I have never...” event.
When flipping through a variety of upcoming local events, I stumbled upon a
workshop titled “Going Social with Youtube, Vine, and So Much More.” A brief
description of the free event indicated it would focus on exposing attendees to
the refined social media tools and strategies large companies like American
Family use to reach more people more broadly, which convinced me it would be a
valuable use of my time. As a result, I signed up for the workshop and marked
the event on my calendar.
|Time to learn|
|Keith kicking things off|
|Social Media breadown|
the group slowly gathered their belongings and began streaming out of the
building, we offered one another a few final ideas and some encouraging
remarks. In those last moments of tonight’s experience it was easy to recognize
my first social media marketing class had not been the most exciting new
experience during my “I have never...” year, but and the ability to creatively
collaborate with others and the insight offered by Keith’s presentation made
the experience worth it. Honestly, tonight’s class was more than I expected,
and it helped me realize the downfalls of my slow adaptation to new tools and
new technology. That’s a good reminder of how my stubbornness can be a
hindrance sometimes, which is a valuable lesson that will hopefully remind me
to think twice before I dismiss something new out of hand in the future. That
isn’t exactly what I expected to take away from tonight’s event, but it made me
glad I decided to include this experience as a part of my 365 new experiences.