I have never been to the Isthmus Beer and
Cheese Festival. This annual event hosted by a local Madison publication is
something I have heard about since it began five years ago, but I never set
aside time to experience the festival firsthand. That remained the case despite
the fact the event was one of the largest beer festivals in the state that
focused almost exclusively on products made in Wisconsin, which appealed
directly to my roots in this state. As a result, early in my “I have never...”
year I started throwing around the idea of attending the Beer and Cheese
Festival this winter. At first, I figured the event could serve as a good
back-up in case I need it, but my experience at the Isthmus Food and Wine
Festival earlier this year left me thinking the Beer and Cheese Festival was an
event I shouldn’t miss.
As a result, I decided to move the Beer
and Cheese festival up on my list of “I have never...” priorities, and I
started keeping my eyes peeled for notices about tickets sales. When news came
my way tickets had gone on sale, I was quick to pick up a pair for Rachael and
I, which locked in the event as one of my 365 new experiences over the course
of my “I have never...” year. With that, all that was left to do was to wait
for the day of the big event and to hope I would have a high enough metabolism
to make it through a half-day marathon of beer and cheese.
The wait begins... |
With today
came the day of the Isthmus Beer and Cheese Festival. In anticipation of the
event, Rachael and I got ourselves ready and headed to a nearby free shuttle
pick up location one and half hours before the festival’s scheduled start time.
When we arrived we found a line of people wrapping around the corner of a
block, which made it apparent we would be waiting some time to make our trip to
the festival. Doing our best to stay warm, Rachael and I talked with some of
our fellow festivalgoers as we waited for the one van serving our location to
pick up small groups of people and drive them to the location. With some 30
minutes between pickups, our wait dragged into the afternoon and beyond the
scheduled start time of the festival to the point we began pursuing any
alternatives we could think of outside of driving ourselves to the event.
Unfortunately, no one was available to give us a ride and no cab service was
capable of serving our location in a timely manner, which meant our option was
to continue to wait.
This
continued until after more than two hours of waiting we were finally able to
board the last shuttle bus stopping at our location. Frigid to the bone, we did
our best to warm up as we traveled along the Isthmus and toward the Alliant
Energy Center, which served as the space for the day’s event. Upon arriving at
the location, we were met with another line to get into the facility, which then
led to two lines for coat check and entrance. Frustrated by the amount of time
wasted up to that point, Rachael and I decided we would simply enter the event
space and carry our coats, which wasn’t ideal but it was better than missing
more of the event.
The crowd... |
Our decision
made, Rachael and I found our way to the back of the entrance line and slowly
made progress toward the festival entrance. Although the first segments of the
experience left plenty to be desired, I felt my excitement and anticipation
build with each step we took toward the event space. By the time we neared the
front of the line we could see a massive space lined with over 100 booths and
packed with people happily nibbling away at cheese and sipping on beer. In that
moment all of my doubts about the event being worth the time we already
invested dissipated. Regardless of the time wasted and our cold toes, we were
going to make the most of our time at the Beer and Cheese Festival.
CHEESE! |
Eventually
working our way to the front of the entrance line, Rachael and I promptly
grabbed our complimentary tote bags and our sampling glasses. We were quick to
stuff our coats into the tote bags as we walked out of the line and entered the
sprawling exhibition space. With little plan, we pressed into the crowd and
made a path toward the closest beer booth where we almost immediately ran into
our friends Megan and Amanda who arrived just moments before us. Happy to be
linked up with some more company, Rachael and I quickly caught up with the pair
as we grabbed our first beer and developed a rough plan of attack for the rest
of the day. In a matter of moments we were all in agreement. The plan was
simple and obvious; drink as many beers as possible and fill up with cheese to
the greatest extent possible before the festival drew to a close.
Nearing the end... |
Over the
next several hours our group carved a path around the exhibition hall as we did
our best to hit every booth that appealed to our interests. Although there were
plenty of lines at booths throughout the festival, we were happy to wait as we
shared some laughs, sipped on our beer samples, and ate some incredible cheeses
from around the state. Eventually, our route through the building caused us to
come across some other friends and acquaintances, which ultimately caused our
group to swell to a tour de force of beer and cheese samplers roving around the
festival. By the time the event drew to a close we had burned a path that
covered nearly every booth of note in the building, shared plenty of ridiculous
moments, and made some great memories. As evening fell we were some of the last
people left in the exhibition space, which made it clear none of us were quite
ready to bring our experience with the Isthmus Beer and Cheese festival, and
all the fun that came with it, to a close.
We're going to start a band. |
Despite that desire, we were eventually corralled by festival staff and moved toward the doors of the exhibition hall. After taking a little time to bundle up for the cold weather and recalibrate in the lobby, we said a few goodbyes to some of our group and found our way back home for the evening. Exhausted from the day’s events, Megan, Amanda, Rachael, and I recuperated over a few slices of pizza and talked about the day’s events. From our comments it was clear to see we collectively agreed the Beer and Cheese festival was a great way to spend a Saturday afternoon, even if it required a lot of waiting before the event began. As a result, I can easily conclude I would attend the Isthmus Beer and Cheese Festival again, but next time I’ll get an earlier start to avoid the lines for lines to get in.
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