I have never
been to the House of Brews. Now, many may see this “I have never...” event and
cast a skeptical look at another trip to a local brewery making an appearance
in my “I have never...” journey; however, as a lover of beer and wine and
someone that takes a great interest in the crafting of both, I believe strongly
each brewer or winemaker offers unique experiences to those that take the time
to seek them out. As a result, visiting the House of Brews has been an event
that has been on my “I have never...” list since I first began my year-long
journey. As an outfit known for their innovative and wonderfully uncommon
approach to brewing, I knew a visit to the House of Brews would offer something
very different than my previous experiences at breweries. As one of the only
Community Supported Breweries (CSBs) in the United States, the House of Brews
has gained a reputation for their distinctive, collective focus on crafting
beer. From one I knew about the brewery before tonight, their goal was to be
your friendly neighborhood brewer that gave residents a good place to sit down
and enjoy some handcrafted beer with good people. While the beer culture
generally maintains such a perspective, I came to understand this concept was
at the heart of the House of Brews, and that’s something I can get into.
As a result,
I decided I would make a trip to the House of Brews as the seasons pressed on
toward winter. With persistently cool weather hitting the State of Wisconsin as
of late, I decided there was no time like the present to finally make a trip to
the House of Brews, so Rachael and I hopped in the car and drove to the
brewery’s location off of Highway 51 on Madison’s Southeast side. When we
arrived we found the House of Brews taproom nestled in in between commercial
facilities just off a nearby frontage road. Understanding its location was
likely due to the onsite brewing operations, I looked over the brightly lit
House of Brews windows between the boxy, bland commercial units around the
taproom. While it wasn’t the flashiest setup for a brewery I have ever seen,
there was something about it that just seemed to fit. In my eyes, the House of
Brews had a location that was just right.
The entrance |
When we
entered the taproom, we were surprised to find the establishment was empty except
for a man sitting behind a window on the left hand side of the room. At the
sight of us entering, the man promptly rose from his stool and greeted us,
taking time to introduce himself by name and ask us for ours in kind. After a
brief introduction, the man, Sam, asked us what brought us to the location,
which prompted me to give him a brief background on my “I have never...”
journey. Interested in the concept, Sam asked me a few questions about my
experiences to date. In turn, I told a few brief stories about the past five
months, concluding with a remark about the journey leading me to the House of
Brews. With a smile on his face Sam immediately responded to my remarks, “Well,
let’s get you guys a beer then!”
Happy to
take him up on his offer, Rachael and I looked over the nearby beer menu
written on a marker board on a nearby wall. As we looked it over, Sam asked us
about our preferences and gave us an overview of each beer currently offered by
the House of Brews. His knowledge and expertise were readily apparent in his
remarks, which prompted me to ask his role with the brewery. “Oh, I just work
the taproom,” he said humbly, “I’m only a home brewer. Paige is the one that
makes the magic happen.” Sam continued to explain that Paige, the House of Brews
founder and master brewer was onsite cleaning kegs for an upcoming batch of
beer. Intrigued, I asked Sam if it would be possible to see the brewery and
meet Paige, to which he replied, “Of course! ...but let’s get the two of you
that beer first.
The taproom |
Agreeing
with his recommended order of priorities, Rachael and I made our selections and
grabbed our beers before Sam led us into the back of the building where the
brewery operations were held. Lines of stainless steel kettles, tanks, and
vessels filled the center and walls around the room, which sent my eyes darting
to tank in the finer details of the equipment. Near the back of the facility, a
middle-aged man stood busying his hands connecting empty beer kegs to a piece
of hydro-mechanical equipment. Amid the sounds of pressurized water striking
metal, Sam walked us through the facility piece by piece, explaining the
purpose and functions of each container, machine, and vessel we encountered.
Eventually guiding us to the back of the room, Sam took time to introduce us to
Paige, who greeted us, and our obvious curiosity with a smile. Together, he and
Sam continued their explanation of the brewing process, taking time to field my
questions and fill in the gaps between the broader procedures that go into the
craft. Thanks to their openness and obvious passion for brewing, I learned more
about brewing in the 20 minutes touring the House of Brews setup than I had in
the past 30 years of my life combined. Plus, we got to see an awesome art installation hanging from the brewery ceiling The experience was enlightening, and
being around such welcoming people made me realize why I had heard so many
positive things about the House of Brews.
The kettles |
After
completing our tour, Sam walked us back out to the taproom and joined us in
conversation about his experiences brewing and about his experience with the
House of Brews. When I told him one of my “I have never...” goals is to brew my
own beer, Sam happily provided me tips and encouragement on getting into the
process. Continuing with the same degree of enthusiasm and passion with which
he discussed the brewing process earlier, he walked me through the costs, time,
and basic steps of brewing. In his explanation her made the craft of brewing
seem so simple I believed for the first time I could actually do it. “Don’t let
people fool you,” Sam stated in conclusion to his explanation, “It’s not nearly
as hard as people make it out to be.” Emboldened by his words, I revisited my
objective of giving home brewing a try and committed, in that moment, to gain
the experience sometime during this winter. I can’t say I would have gained
that push without tonight’s experience, and I have Sam to thank for that.
The art installation |
As Rachael,
Sam, and I continued our conversation, Sam offered us a second beer. To my
surprise, more than an hour had passed since we first began our discussion,
which made me willing to have another round. After making our second choices,
Sam poured Rachael and me another beer and carried on chatting with us from
behind the tap station. Moments later, Paige emerged from the brewery after
finishing his work for the evening. He was happy to join us in conversation and
a beer as we stood in the taproom enjoying some of the House of Brews delicious
beers. The good company and terrific drinks made the time move quickly as the
night progressed. Eventually, we found ourselves creeping toward the later
hours of the evening, which cued me to (reluctantly) bring our first experience
with the House of Brews to a close. With a few more customers (CSB members, by
the way) working their way into the building, I wrapped up our conversation
with Sam as to not interfere with his effort to serve the newcomers. As we
sipped the last of our beers, I thanked Paige once more for his insight, for
his work, and for the passion he puts into brewing. With a smile and a
handshake Paige thanked me for the kind words before Rachael and I headed for
the door.
BEER! |
As we
climbed back into our car and prepared to drive home, I looked at the House of
Brews taproom one more time. “Now, that’s a place I would love to go to again,”
I said enthusiastically, pointing at the front of the building. Rachael
chuckled at my response to the experience and gave a brief statement of
agreement. “It’s definitely a cool place,” she said as we pulled away from the
building, “and the people are awesome.” I nodded my head in agreement and
thought about everything I had learned from a few hours of time spent talking
with Sam and Paige at the House of Brews. During our trip back to our house I
realized I likely never would have obtained such knowledge and encouragement
had I not taken the time to explore someplace new. It was a simple trip to
another side of town, but I met some awesome people, learned some amazing
things, and gained a much needed push toward my goal of home brewing. Anyway I
look at it tonight’s experience was one worth having. I just thank Sam and
Paige for being who they are and for making a place like the House of Brews a
reality. There’s a lot to be said for putting heart and passion into a craft,
and the House of Brews has so much of both they readily share it with anyone
that stops by for a drink and a conversation. That’s more than I could have
expected, but it’s just the type of thing I hoped to find in another day of new
experiences.
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