I have never
been to a food and wine show. Although I love both food and wine immensely and
the idea of paying a flat fee to consume endless amounts of both appealed to me,
attending a food and wine show has never been an experience I gained during the
first 30 years of my life. This has remained the case despite the fact one of
the largest food and wine shows in the upper Midwest, the Isthmus Food and Wine
Show, has occurred in the city I call home during each of the last 12 years.
Regardless of my desire to attend each time the weekend-long annual event would
roll around, my interest was never enough to spur me to action. As a result,
attending a food and wine show remained an experience on my “to-do” list with
little obvious direction as to when I would finally attend such an event.
Like many
comparable experiences as of late, my “I have never...” journey gave me the
push needed to finally act on attending a food and wine show this year. In
turn, Rachael and I picked up tickets to attend tonight’s event several weeks
ago and set aside time this evening to take in everything the event had to
offer. While Rachael had attended the Isthmus Food and Wine Show before, the
fact that tonight would be the first time I experienced the event inspired a
sense of anticipation that carried both of us through our workdays. After
meeting at home after work, we quickly prepared to head to the food and wine
show and made the short drive to the Alliant Energy Center to kick off the
night’s “I have never...” experience.
Food and wine! |
Upon arriving
at the Isthmus Food and Wine Show, Rachael and I were greeted by some helpful
volunteers and employees that guided us through the entry process and welcomed
us to the exhibition hall. With our sampling plates and wine glasses in hand,
Rachael and I wound our way through the lobby and entered the festival space.
As we walked through the exhibition hall doors, I paused briefly to take in the
sights around me. A substantial group of people milled about from booth to
booth in massive, open space, which was occupied by dozens of food and drink
vendors from all over the State of Wisconsin and various parts of the country.
The endless amount of options and unclear organization of vendors left me
bewildered at first. I knew I had free reign over within the confines of the
event, but the environment made it challenging to gain my bearings.
The Whole Foods setup |
“Where do we
start?” I asked Rachael as we looked over the crowd. Rachael replied with the
obvious answer to my question, “Anywhere really...”, which sent us into a brief
discussion about our options. Eventually, we decided we would start with a
sample of wine before finding something to eat given the absence of an evening
meal in our days. As we walked into the festival we took stock of the booths
around us, narrowing in on the choices that took a higher priority on our list
of stops. Along the way we ran into a friend of ours, Allison, who decided to
come to the festival with a group of her former co-workers. After receiving a
few recommendations and pointers from Allison, Rachael and I took back to
walking the exhibition space until we had some wine in our glasses and an array
of cheeses, candies, and food samples from local vendors.
As we worked
through our first round of samples, it was hard not to feel a sense of indulgence
at the richness and diversity of the selections. Having only visited three
booths, it quickly became clear the Isthmus Food and Wine Show would leave us
brimming with some of the best food and drink the Midwest has to offer. Pacing
ourselves, Rachael and I casually walked through the next round of booths,
taking time to talk to the vendors about their selections, read about the
vendors’ products, and, of course, enjoy plenty of samples. Our trip took us
from wine makers, to specialty grocers, the brewers, to cheese makers, and each
of them had something entirely unique to offer. Over the period of little less
than one hour we were able to travel the world through wine, experience the
foods that make Wisconsin “the Dairy State”, and sample products that were the
result of the labors of the very people serving us. The experience kept us
engaged and delighted consistently, which carried the only downside of causing
time to move very quickly.
Get Culture! |
After
sampling some more wine and a few cheese-centric foods, Rachael and I continued
back toward the front of the complex. There we found the booth for the Get
Culture cheese making supply company, which is owned by my Sister in-law,
Missy’s, family. We stopped and chatted with the Get Culture crew for a while
as we topped off our wine samples and nibbled away at the remained tidbits of
food left on our plates. Then, in one of the best moments of the night, Missy’s
sister Katie handed me a simple red pin with the words “I Believe in Cheeses”
printed across its front. As a direct reference to an inside joke between our
families, the pin immediately sent me into a roar of laughter and a state of
disbelief. In turn, I immediately tacked the pin to my shirt and proudly stood
before the Get Culture crew. Stated simply, the pin made me feel awesome.
After
wrapping up our conversation with the folks and the Get Culture booth, Rachael
and I worked through the rest of the exhibition hall and made a few return
stops at our favorite booths of the night. As we walked, a quick check of the
clock revealed the Isthmus Food and Wine Show was less than 15 minutes away
from closing for the night, which caused us to take one last sweep of the hall.
With our stomachs full, we grabbed a few final samples of food before pausing
briefly at the center of the room. We chatted briefly about the event before
deciding to wrap up my first experience at a food an wine show and call it a
night.
One last look over the festival |
As Rachael
and I made our way back home from the Isthmus Food and Wine Show, we talked
about the highlights from the event and my takeaways from my first experience
at such an event. While it wasn’t among the absolute best experiences I have
had in my “I have never...” journey, the Isthmus Food and Wine Show provided a
terrific way to spend a Friday night taking in some of the best food and drink
I have had in some time. The experience permitted me to learn about some
unfamiliar companies, meet some new people, and discover varieties of food and
drink that I likely wouldn’t have encountered elsewhere. For the ticket cost,
the experience provided at the Isthmus Food and Wine Show was well worth it. If
all food and wine shows are comparable to this one, I don’t know why I waited
so long to experience one for the first time, but now that I have, I’m sure it
won’t be the last.
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