I have never
been to Fromagination. This cheese store located on Madison’s capitol square
has consistently been rated as one of the best in the Midwest, and in some
cases the nation, in the years that I have lived in Madison, but I never took
time to visit the shop at any point while I have called the city home. While
such a passing event wouldn’t normally qualify as suitable for my “I have
never...” year, Fromagination’s reputation and some last minute changes to my
“I have never...” calendar made my first visit to the store appropriate for
today’s event. As a result, I rose early this morning to do a little research
before making the trip to gain my long awaited first experience with
Fromagination.
The storefront |
On another
cold, snowy morning the otherwise short trip to the capitol square took me
longer than expected this morning. The few drivers on the road were all pacing
themselves in the face of unplowed city streets, which gave me plenty of time
to take in the sights of Madison’s heart covered in a soft blanket of snow.
When I eventually pulled in front of the Fromagination storefront, the absence
of activity in the city around me left plenty of parking spaces open near the
building. As a result, I parked my car directly across the street from the
cheese store and started my walk toward the front door. Passing through the
front door, I was surprised to see Fromagination’s interior occupied by nearly
a dozen customers. On a day that the city still seemed asleep hours after
sunrise, Fromagination was bustling with activity, and it would quickly become
apparent why that was the case.
Choices... Choices... |
The warm,
rustic interior of the store provided an immediate welcoming feeling as I
stepped to the side of the door to wipe my feet and look around. An endless
array of cheeses lined shelves and arched glass coolers running along a counter
separating employees from customers. Along the walls, rows of breads, oils,
crackers, and other complementary items covered every inch of reachable space.
At first glance it was apparent Fromagination was a cheese lover’s paradise. As
I started walking into the store, as employee greeted me and offered her
assistance. Taking in the overwhelming variety of cheeses in the display case
before me, I took a step back and chuckled, “With so many choices, I think I
might need a bit,” I said scanning the remainder of the store. “I understand
completely! Just let me know when you are ready!” the woman replied with a
smile before moving toward the center of the store. Baffled by the sight in
front of me, I leaned back in to look over the dozens of cheeses from around
the world that occupied the cooler and the space around its exterior. With each
movement of my eyes I came across something different or unfamiliar, and I had
just scraped the surface of what Fromagination had to offer.
So much good. |
Moving
toward the center of the store I stopped with each step to look at unique
displays of cheese that were completely different than each that came before
them. Although there were familiar names like cheddar, parmesan, and brie, I
was dumbfounded by the quantity of previously unknown cheeses that lined the
space of the store. As I took time to read the labels of each new cheese and
sample those that were available, I thought about the limitless possibilities
the flavors, textures, and contents each varietal offered from the perspective
of creating unique meals. Each sample offered a distinct set of flavors, and
the descriptions on each label of those that could not be sampled left my mind
reeling. The breadth of Fromagination’s products was nearly unbelievable, and
that made me wonder why it took me so long to make my first trip to the
location.
They need a home, you say? Alright! |
As I worked
through the rest of the store I took note of the broadening span of products,
which expanded into meats, candies, and beverages near the back of the store.
Understanding the themes of each, I took time to read about the various
products and compare them to the cheeses occupying the bulk of the store.
Although I know next to nothing about cheese pairing, I tried to imagine what
various blends of the unique products would bring, and I narrowed in on a few
random connections I thought would yield tasty results. In turn, I picked up a
few “orphan” sample sized pieces of wrapped cheeses, some small pieces of
candy, and took note of the beer or wine I thought would pair best with them.
Then, in preparation for an upcoming “I have never...” experience, I picked up
a bag of rye crackers with caramelized onion pieces baked in and requested a
package of Limburger Cheese from behind the counter.
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